Saturday, April 5, 2008

Helvetica

I just watched the documentary film Helvetica and highly recommend it.

Yes, it's a documentary about a font (which, let's face it, you could have expected of me). But it's also about visual design and art culture history more generally. And I guarantee it will make you look at type differently--type on your computer, type in a TV ad, type on the spines of your books as you walk by your bookshelf. You'll start seeing things as if for the first time, which is one of my favorite hallmarks of a good film.

I've always turned my nose up at Helvetica as the most defaulty of default fonts. The film convinced me that it can and indeed should be considered in all thoughtful visual design, as it has been historically. I'm not sure that its argument that you could do absolutely anything with Helvetica was quite as successful. It's not just that the display version carries with it the baggage of the 1960s modernist aesthetic, I think; it's that I don't buy the idea that a font can be completely devoid of all inherent expression. Can it?

I also liked the final question posed--whether there is something about Helvetica that makes it universally, unrelativistically a good font: whether it's reached some sort of Platonic ideal of sans serifness. I think the answer is no (the lowercase a and g are too interesting for that). But it means something that the question is asked in the first place.

There were some shots of fonts which the film suggested were Helvetica but which I thought weren't. Anyone else notice them too? Or am I wrong?

Friday, April 4, 2008

HarperCollins's New Imprint

Yesterday HarperCollins announced that they are launching a new imprint (no name yet) with an experimental bent. For one, the imprint will offer little or no author royalties; instead, the author will be involved in a profit-share with the publisher. Furthermore the imprint will refuse returns from overstocked booksellers.

The pros and cons of this move are being debated all over publishing circles and in the mainstream media: in Publisher's Weekly, in the Wall Street Journal, and in two separate articles in the NYT. And rightly so. Author royalties and returns are two archaic parts of the standard publishing model that are pecuniarily punishing for publishers. But doing away with them is fraught with risk--will the new imprint be able to sign big authors without the enticement of an advance? Will booksellers wave off the imprint rather than try to figure out more efficient ways to work with their inventory?

But what interests me here is *why* HC is trying these new models. The ideas have been batted around before, but I have a hunch that it's the proliferation of online content (free content in particular) that has made New Corp. bold enough to take this step.

Obviously money is one important consideration. Traditional print publishers are losing revenue because of online content. This is only going to get worse, and publishers need to figure out new ways of cutting major expenses. If these methods work well, we could see other publishers following suit down the road (though it will take a while).

But not drowning is only one part of swimming. This new model isn't just about cutting expenses; it's about new ways of looking at publishing.

For one, it suggests that authors and publishers are partners. This sounds like the flat-worldy internet influence to me. If authors can self-publish, or put all their work on blogs and make all the money they want from AdSense, then it seems that publishers do have to offer them something new to stick with traditional print publishing. I wonder if the fact that profits are shared tells only part of the tale--will authors and publishers work more like a partnership throughout the process too?

And the predominance of online book sales (over 2/3 of our books, for instance, are sold online) is just begging for the more POD-like no-returns model. It'll be harder for a bricks-and-mortar store than for Amazon, but it's time for Amazon to start setting the rules, and not B&N.

Apocalyptic predictions of doom aside, what other changes will the digital movement have on print publishing models?

Friday, March 28, 2008

What is Narrative Nonfiction?

Technically, it's a nonfiction that reads like fiction: there are stories, or one overall story. There's tension and release, and a narrative arc.

We're thinking of trying to publish more of it at the Press. But how do you move from academic, professional, and practical nonfiction to this higher art form? Do you just hire a writer and have them work with your author and hope it comes out pretty? My guess is that it's not that easy.

What books should we use as models? Andrew Chaikin's "A Man on the Moon" and Jim Lovell/Jeffrey Kluger's "Lost Moon" are two of my favorites in this category. Chaikin's injects the human into the scientific, military rigor of the space program, but manages to actually maintain and honor that rigor all the while--a remarkable feat. "Lost Moon" is a little more pop and a little less scientific, but an even smoother read and, by the end, a page-turner. There aren't many other non-fiction books that I've picked up again and again.

What elements other than those listed above make up good narrative nonfiction? Have you read any nonfiction lately that you couldn't put down? Why not? What was so riveting?

Crossing the (Foul) Line

Furman Bisher's recent rant about Opening Day in Japan is all over the blogosphere. Everyone seems to be poking fun at it, or at Bisher himself, for being too old-school (or just too old), as he complains that baseball's being played in Tokyo and being played by Japanese people. Ha, ha, isn't it funny.

NO! It's not! It's horribly racist and nationalist. Bisher's comments aren't just backwards; they're appalling. He is upset because Opening Day is being held in a country that once upon a time fought our country (let's not forget that we fought back), and being played by one of its countrymen. He's lumping everyone who shares attributes with the decision-makers of WWII-era Japan together with those decision-makers themselves.

How can we ever envision an end to the national and religious strife we see around the world if we use this kind of logic to defend even our kinder nostalgic musings?

Friday, March 21, 2008

Obama's Speech

If you haven't watched Obama's race speech yet, please do so.

It's noteworthy, I think, that this speech prompted Jon Stewart to a moment of seriousness reminiscent of his brilliant (I mean it) Crossfire diatribe. There was no joking in his eyes (though the serious irony was pointed) when he summed up the speech as "an American politician speaking to Americans about race as though they were adults." In this speech Obama has done what Stewart pleaded with Crossfire to do: he moved beyond easy partisanship, told some uneasy truths, and has therefore gotten us somewhere* new. In Obama we'd have a president who not only understands and acknowledges the anger on both sides of a major issue, but makes bold to explain each side to the other, and proposes a solution.

But please, whoever your candidate of choice may be, just watch this--for its historical value, if for nothing else.


(It's just under 40 minutes, in 10-minute segments here)










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* Yes, I am aware that the term "somewhere" is vague. I am aware that in general Obama gives us hope and visions and inspiration...about something vague. But I think in this race he has to. First, because Hillary so clearly has him beat on being able to talk all wonky-like. He can't hope to compete. Second, because when it comes down to specifics, their platforms are nearly identical. The value-added of Obama, the thing that makes him distinctive, is his ability to inspire and the way in which he does it--through truly thoughtful analysis and the courage to not just "tell truth to power" but to tell truth about power while in a powerful position himself.

The Roundup

- Quirks of the OED

- This post over at Publishing 2.0 touches on the whole digital newspaper thing again, but most interesting is its last paragraph and the conclusion that sites need not fear directing traffic away from themselves straight into the arms of their competitors. Karp calls it "the Google rule": "the better job you do sending people away, the more they will come back."

- A really nice discussion of the leviathan topic "the future of the book" that points out that print is good for some stuff, digital is good for some other stuff, and that there exists a possibility of a happy medium. I'm not sure the medium is so happy (can you say wasted paper?) but it's interesting. (John, you'll like this one.)

Friday, March 14, 2008

More On Newspapers

This post at Publishing 2.0 echoes my earlier diatribe about newspapers, particularly the New York Times, and web publishing.

The post talks about the different ways in which primarily web-native news aggregators' home pages appear: TechCrunch displays the day's constantly updating stories in reverse chronological order, like a blog, and Digg displays them either in chronological order or in order of popularity. The post hails these as digitally integrated and useful formats. The Times*, on the other hand, echoes its print format in many ways. Indeed, much of the page stays static through the course of a day, unless something huge happens. The article links the page's static-ness with its way of arranging articles: by "importance." Because somebody decides once a day that this article or headline is important, it lives on the homepage until tomorrow.

I'm right with this post's call for traditional journalism to really get more web-integrated.

But I don't want to throw the baby out with the bathwater. Out goes static boredom (I too have stopped checking the NYT site more than once a day, while I check others frequently--bad news for the Times**). But why must we throw editorially-deemed importance out with it?

I use NYT's "most emailed" list heavily, but I like the homepage too, because there people I trust ("editors") tell me what to read. I don't have time to read the whole paper; I like that they pick stories for me *in addition to* the most-emailed ones. I think editors add value to my content consumption, and I don't want to lose that value.

In other words, I feel like the Times might actually be doing it right in trying to find a combination of these models--including both their printish front page and what Publishing 2.0 calls their "blog ghetto" at the lower-right corner of the page. It's just a matter, now, of finding the right amount of each.


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*Yes, I know I italicize the NYT and leave the others in Roman. It's deliberate. I don't know what it means yet, but it does signal the changing ways in which we think about citing different kinds of material, no?
**Sorry.